A survey by Gallup for Nokia found that
37 percent of business users in the Nordic region use mobile e-mail
when they are away from the office. More time for family and friends,
and better customer service, were stated to be important advantages.
Nine out of ten said, for example, that mobile e-mail allows them to
provide faster and better service to customers.
In a similar survey two years ago, only 14 percent of the
respondents stated that they used mobile e-mail.
Comment from Mobile and Wireless News:
It would be interesting to see if mobile e-mail use is as great in warmer U.S. markets.
Four out of ten business users in Nordic region use mobile e-mail
Better customer service and more time for family and friends cited as the biggest advantages of the service
Espoo,
Finland - For the third year in a row, Nokia and TeliaSonera, in
association with Gallup, have conducted a survey to investigate the use
of mobile e-mail and interest in the service. The survey indicated that
37 percent of business users in the Nordic region use mobile e-mail
when they are away from the office. More time for family and friends,
and better customer service, were stated to be important advantages.
Nine out of ten said, for example, that mobile e-mail allows them to
provide faster and better service to customers.
Finland - For the third year in a row, Nokia and TeliaSonera, in
association with Gallup, have conducted a survey to investigate the use
of mobile e-mail and interest in the service. The survey indicated that
37 percent of business users in the Nordic region use mobile e-mail
when they are away from the office. More time for family and friends,
and better customer service, were stated to be important advantages.
Nine out of ten said, for example, that mobile e-mail allows them to
provide faster and better service to customers.
This
year's survey also focused more closely on the managing director (MD)
category. As many as 44 percent of the male business executives in the
survey responded that they are already using mobile e-mail today for
communications when they are away from the office (34 percent of female
MDs). A lot indicates that usage by female MDs will soon be more
widespread - this is because 60 percent who do not use mobile e-mail
today believe they will start using the service within a year. Six out
of ten business executives stated that more time for family and friends
was one of the most important advantages of mobile e-mail.
year's survey also focused more closely on the managing director (MD)
category. As many as 44 percent of the male business executives in the
survey responded that they are already using mobile e-mail today for
communications when they are away from the office (34 percent of female
MDs). A lot indicates that usage by female MDs will soon be more
widespread - this is because 60 percent who do not use mobile e-mail
today believe they will start using the service within a year. Six out
of ten business executives stated that more time for family and friends
was one of the most important advantages of mobile e-mail.
"From
the survey we can clearly see that mobile e-post has made its
breakthrough on a broad front. The fact that almost four out of ten
respondents are already using mobile e-mail today, when they are away
from the office, is an impressive figure. It is also interesting to
note that as many as 46 percent of the women managing directors in the
survey use mobile e-mail today to check their messages on their phone
several times a day. That tells us a lot about the importance of the
service," says Heidi Lax, Enterprise Solutions Director for the Nordic
region at Nokia.
the survey we can clearly see that mobile e-post has made its
breakthrough on a broad front. The fact that almost four out of ten
respondents are already using mobile e-mail today, when they are away
from the office, is an impressive figure. It is also interesting to
note that as many as 46 percent of the women managing directors in the
survey use mobile e-mail today to check their messages on their phone
several times a day. That tells us a lot about the importance of the
service," says Heidi Lax, Enterprise Solutions Director for the Nordic
region at Nokia.
Nokia
and TeliaSonera have both worked actively for many years to make it as
easy as possible for customers to start using mobile e-mail. Over the
past few years, the two companies have also seen a dramatic increase in
the number of users. When Nokia and TeliaSonera surveyed business users
in Norway, Sweden and Denmark two years ago, 14 percent of the
respondents stated that they used mobile e-mail. Today, only two years
later, the corresponding figure for the Nordic region is 37 percent.
and TeliaSonera have both worked actively for many years to make it as
easy as possible for customers to start using mobile e-mail. Over the
past few years, the two companies have also seen a dramatic increase in
the number of users. When Nokia and TeliaSonera surveyed business users
in Norway, Sweden and Denmark two years ago, 14 percent of the
respondents stated that they used mobile e-mail. Today, only two years
later, the corresponding figure for the Nordic region is 37 percent.
"This
is incredibly strong growth and we are seeing how more and more people
are discovering the potential of mobile e-mail. We are also seeing that
many mobile e-mail users believe they can work in a more flexible
manner and have more time over for family and friends, which is a
pleasing trend to see," says Indra Åsander, head of Mobile Content
Services at TeliaSonera.
is incredibly strong growth and we are seeing how more and more people
are discovering the potential of mobile e-mail. We are also seeing that
many mobile e-mail users believe they can work in a more flexible
manner and have more time over for family and friends, which is a
pleasing trend to see," says Indra Åsander, head of Mobile Content
Services at TeliaSonera.
Good manners important for mobile mailers
Despite
the strong interest in mobile e-mail, and the fact that so many people
send and receive e-mail on their mobile phones today, it is obvious
that there are many occasions when it is not considered acceptable to
use the service. For example, 74 percent of the survey respondents said
it is not acceptable to use mobile e-mail when you are playing with
your children. On the other hand, three out of ten in the survey said
that it is alright to use mobile e-mail when they are in a meeting with
their boss.
the strong interest in mobile e-mail, and the fact that so many people
send and receive e-mail on their mobile phones today, it is obvious
that there are many occasions when it is not considered acceptable to
use the service. For example, 74 percent of the survey respondents said
it is not acceptable to use mobile e-mail when you are playing with
your children. On the other hand, three out of ten in the survey said
that it is alright to use mobile e-mail when they are in a meeting with
their boss.
About TeliaSonera
TeliaSonera
is the leading telecommunications company in the Nordic and Baltic
region, with strong positions within mobile communications in Eurasia,
Turkey and Russia. At the end of 2006, TeliaSonera launched mobile
services in Spain. We provide reliable, innovative and easy-to-use
services for transferring and packaging voice, images, data,
information, transactions and entertainment. In 2006, TeliaSonera's net
sales amounted to SEK 91 billion, and at the end of March 2007 the
total number of customers exceeded 100 million in 15 countries. The
TeliaSonera share is listed on the Stockholm Stock Exchange and the
Helsinki Stock Exchange, and the company is included in the Dow Jones
Sustainability Index. Simplicity and service are important tools for us
in creating profitable growth and value for our customers and
shareholders. Read more at www.teliasonera.com.
is the leading telecommunications company in the Nordic and Baltic
region, with strong positions within mobile communications in Eurasia,
Turkey and Russia. At the end of 2006, TeliaSonera launched mobile
services in Spain. We provide reliable, innovative and easy-to-use
services for transferring and packaging voice, images, data,
information, transactions and entertainment. In 2006, TeliaSonera's net
sales amounted to SEK 91 billion, and at the end of March 2007 the
total number of customers exceeded 100 million in 15 countries. The
TeliaSonera share is listed on the Stockholm Stock Exchange and the
Helsinki Stock Exchange, and the company is included in the Dow Jones
Sustainability Index. Simplicity and service are important tools for us
in creating profitable growth and value for our customers and
shareholders. Read more at www.teliasonera.com.
About Nokia
Nokia
is the world leader in mobility, driving the transformation and growth
of the converging Internet and communications industries. Nokia makes a
wide range of mobile devices and provides people with experiences in
music, navigation, video, television, imaging, games and business
mobility through these devices. Nokia also provides equipment,
solutions and services for communications networks.
is the world leader in mobility, driving the transformation and growth
of the converging Internet and communications industries. Nokia makes a
wide range of mobile devices and provides people with experiences in
music, navigation, video, television, imaging, games and business
mobility through these devices. Nokia also provides equipment,
solutions and services for communications networks.