Telefonica and Yahoo!, announced an agreement to make Yahoo! oneSearch, the main search service on Telefonica's mobile portals in 15
countries in Europe and Latin America, potentially reaching more than
100 million consumers worldwide.
Yahoo! oneSearch is specifically designed for mobile devices,
delivering results directly in the first screen and thereby removing
the need for consumers to navigate through a sea of links to PC Web
sites to find the information they want.
Yahoo! oneSearch gives
consumers access to news, financial information, weather conditions,
Flickr photos, Web images, as well as Web and Mobile Web sites.
Telefonica and Yahoo! Partner to Bring Global Mobile Services to More Than 100 Million Consumers
SUNNYVALE, Calif. & MADRID, Spain,-- Telefonica and Yahoo!, a leading global
Internet company, have today announced a global agreement providing a
framework for making Yahoo! oneSearch, Yahoo's industry leading mobile search
product, the main search service on Telefonica's mobile portals in 15
countries in Europe and Latin America, potentially reaching more than
100 million consumers worldwide.
Through
the launch of Yahoo! oneSearch, Telefonica will make it easier for its
customers to find relevant results on their mobile devices.
Together, Telefonica and Yahoo! are enhancing the
search experience for consumers on mobile phones, while providing both
companies with new revenue streams through mobile advertising.
Julio
Linares, Telefonica's general manager for Coordination Business
Development and Synergies, said, "Partners are essential to our mobile
strategy and these key relationships, like the one we are announcing
today with Yahoo!, will continue to evolve and deliver state of the art
Internet experiences to our customers at home or on the go."
"Yahoo!'s
new partnership with Telefonica furthers our leadership in mobile and
demonstrates our commitment to working with partners to enhance the
Internet experience for customers on their mobile phone," said Marco
Boerries, executive vice president of Yahoo!'s Connected Life Division.
"Together we can grow usage of mobile Internet services and create new
revenue streams through mobile advertising."
Flickr
Telefonica
customers will also enjoy the benefit of direct access to Flickr, one
of the world's leading online photo sharing communities. The inclusion
of Flickr in Telefonica's mobile services will allow customers to
easily view and share their photos, view their friends' pictures, view
and create comments on photos and browse or search more than one
billion images posted by the Flickr service, all from the mobile
phones.
Yahoo! Mail
Additionally, Yahoo! Mail will be
seamlessly integrated into Telefonica's Mail Express service, providing
Yahoo! Mail users with the ability to receive their Yahoo! Mail
messages directly on their mobile phone via MMS messaging, enabling
customers on the Telefonica network in Spain and Latin America to stay
connected to their community even when they are away from their PC.
About Telefonica
Telefonica is one of the
largest telecommunications companies in the world in terms of market
capitalisation. Its activities are centered mainly on the fixed and
mobile telephony businesses with broadband as the key tool for the
development of both.
The company has a significant presence in
24 countries and a customer base that amounts more than 212 million
accesses around the world. Telefonica has a strong presence in Spain,
Europe and Latin America, where the company focuses an important part
of its growth strategy.
Telefonica is a 100% listed company,
with more than 1.7 million direct shareholders. Its share capital
currently comprises 4,773,496,485 ordinary shares traded on the Spanish
Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in
London, Paris, Frankfurt, Tokyo, New York, Lima, Buenos Aires and Sao
Paulo.
About Yahoo!
Yahoo!
Inc. is a leading global Internet brand and one of the most trafficked
Internet destinations worldwide. Yahoo!'s mission is to connect people
to their passions, their communities, and the world's knowledge. Yahoo!
is headquartered in Sunnyvale, California.
Yahoo! is a leading
provider of mobile Internet services, including Yahoo! oneSearch and
Yahoo! Go for Mobile 2.0, to consumers worldwide. Through relationships
with more than 80 mobile operators and device manufacturers in 40
countries Yahoo! brings the company's innovative mobile Internet
services directly to fingertips.
For more information on Yahoo! Mobile please visit mobile.yahoo.com
Yahoo!, Flickr, oneSearch, and the Yahoo! logo are
trademarks and/or registered trademarks of Yahoo! Inc.
SOURCE: Yahoo! Inc.