Evite Mobile Services Successful

sendphone.gifIf you haven’t tried evite’s send-to-phone option, it’s a great way to have the addresses of your social calendar stored in text messages in your phone.

Once you’ve signed up, you can opt to notified when you receive a new evite, notified if you’re host of more guest replies a, get details of event 24 hours before, and notified of changes of event.

evite is on the mobile edge withe even more services:

  • quickvite sent via text messages from a phone or computer for quick invitations.
  • evite send-to-phone
  • evite.com WAP
  • evite-on-the-go coming soon with downloadable application.

According to a news release in October, over 130,000 member signed up for Send-To-Phone within in one month of its soft launch.

The most popular night this year for parties is December 15, you still have time to get your mobile alerts.

Because SMS messages are limited to 140 characters, the test text alerts we received did not contain the phone number of the party. Therefore, don’t plan on getting lost!

Evite Announces Early Success of Mobile “Send-to-Phone” Feature

Online Leader in Social Event Planning Sees Strong Results from Mobile Alerts Utilizing 4Info Platform

mobilescrn.evitegif.gifLOS ANGELES, October 22, 2007 — Evite (www.evite.com), the leading social event planning service on the Web, today announced that its recently launched Evite Send-to-Phone feature has garnered higher-than-anticipated adoption by its users and marks a unique milestone in the mobile arena. The Send-to-Phone feature, soft-launched just a month ago, is a mobile alert service that allows Evite users to receive event details and reminders on their mobile phone from anywhere, at any time. This mobile offering is the first implementation of free, user-specific content delivered via text message, and represents the first phase of a suite of unique mobile products Evite plans to roll-out over the next 3 months.

With the introduction of mobile alerts, Evite hosts and attendees can have event details, including date, time and address, sent to their mobile phone for easy access and recall, as well as be notified on their phone when they receive an Evite invitation or RSVPs. Evite users can easily sign up for mobile alerts by accessing their Evite account or responding to an invitation online at www.evite.com). In the first month since its launch, Evite has already seen huge demand for the Send-to-Phone feature, with over 130,000 users opting-in for the service.

“As a leader in the online social event planning space, we continuously look for new ways to bring our users innovative tools and functionality that allows them to easily and conveniently plan and coordinate events,” said Jessica Landy, VP of Product Development at Evite. “Send-to-Phone is Evite’s first in a series of mobile products that will allow hosts and guests to stay connected to their events while they’re on-the-go.”

Evite Send-to-Phone utilizes the 4Info publishing platform, which gives publishers the ability to easily designate their content as searchable via mobile phones, create text alerts for updated information, provide menu-driven information, and more. 4Info, Inc., the leader in SMS publishing and advertising, brings together proprietary content, third party publisher content and advertisers to deliver a free and compelling SMS experience to users.

The success of the Evite/4Info partnership will be showcased as a case study at CTIA Wireless IT and Entertainment on Monday, October 22 during the “Marketing - The Mobile Channel, End Game: Case Studies” panel at 1:20pm PT at the Marriott Hotel, Golden Gate A in San Francisco.

Case studies were selected based on campaigns demonstrating mobile marketing success and will be presented by Nick MacIlveen, OpenMarket’s Director of Carrier Relations.

Evite plans to roll out additional mobile offerings over the next three months with the launch of Evite’s mobile-friendly site (WAP) and QuickVite - a new, quick and easy tool for setting up and responding to casual get-togethers via Evite.com or via mobile phone - in early December, and a full mobile application in January 2008.

For more information, visit www.evite.com.
About Evite.com
Evite is the leading social event planning service on the Web facilitating more than 15 million invitations to more than 450,000 events each month. With Evite, hosts become the life of the party by having access to everything needed to throw a great event, including complete social planning and creative party theme ideas, free online invitations, planning checklists and other tools. Evite makes planning easy and saves hosts both time and money. Launched in 1998, Evite is headquartered in Los Angeles. Evite is a Web property of IAC Search & Media, a wholly-owned business of IAC (NASDAQ: IACI).