1.2 Billion Mobile Phones Sold in 2007 Says Strategy Analytics

Bonny Joy, Analyst at Strategy
Analytics, said, “Global cellphone shipments rose to 1.12 billion units
in 2007, up 12 percent from 1.00 billion in 2006. We expect the
economic environment to be tougher this year and forecast slower growth
of 10 percent, for 1.24 billion units worldwide in 2008.”

Other findings from the Strategy Analytics Q4 2007 Global Handset Market Share Update report include:

-
Motorola registered 12.3 percent global share in Q4 2007, down sharply
from 22.4 percent in Q4 2006. A failure to replace the popular Razr
model has been the main cause of decline;

- Sony Ericsson
continued to slow down. Its annual growth rate has plunged in recent
quarters. Improved handset portfolios from Samsung, LG and Nokia are
starting to have a competitive impact on Sony Ericsson.

- Apple
shipped 2.3 million iPhone units worldwide, for a healthy 0.6 percent
share in Q4 2007. We predict Apple to be among the world’s top ten
vendors by the end of 2008;

Neil
Mawston, Director at Strategy Analytics, added, “During the fourth
quarter of 2007, 332 million mobile phones were shipped globally. Nokia
was the star performer, registering a record 40% share. Despite fierce
competition from ambitious rivals such as Samsung and Apple, Nokia
still managed to gain ground last year. A famous brand, attractive
handset lineup, strong technology portfolio and the industry’s best
logistics have enabled Nokia to achieve this impressive milestone.”

Global Mobile Handset Shipments and Market Share — Top 5 Vendors

Source: Strategy Analytics, Inc.