Mt. Bachelor Resort's Mobile Snow Alerts and Coupons

Mt. Bachelor, a ski resort in Oregon and RocketBux, a mobile software company, announced t that RocketBux is providing mobile phone barcode coupons to the resort’s customers. This is the first application of optimized standard barcodes on phones ever used by the public.

Using RocketBux technology, Mt. Bachelor has been offering daily text alerts to anyone who wants snow conditions sent to their mobile phones. Now, RocketBux has added mobile coupons in the form of a barcode for on-mountain deals. The barcode is displayed on the cell phone screen and can be scanned with standard image-type barcode wands that were already in use at Mt. Bachelor.

“It’s a way for us to deliver a more convenient, eco-friendly coupon to our guests plus it’s an opt-in program so there’s no spam issue,” says Frankie Labbé, Communications Manager for Mt. Bachelor.

“This is a killer app for the mobile phone and finally provides a compelling, practical reason to access the web on the phone,” says Fred Boos, President of RocketBux. “With our Mobile Wallet product, consumers can manage their coupons - and get just the ones they care about - without adding any special software to the phone.”

The first mobile barcode offers are being redeemed at Mt. Bachelor; promotions for downtown Bend, Oregon merchants will soon follow.

About Mt. Bachelor

Mt. Bachelor is in the Cascade Mountain Range just 22 miles from Bend, Oregon. With 3,683 acres accessible by lifts, the mountain accommodates 7 Express Quads, 3 Triple Chairlifts, 2 Tubing lifts and a Wonder Carpet. Average annual snowbase is between 150 and 200 inches. The resort features four terrain parks, 56K of groomed and tracked cross country trails, snowshoeing, tubing and dog sled rides. MSN ranks Mt. Bachelor as one of the Top 10 resorts in North America. For more information, visit the website at www.mtbachelor.com or call 1-800-829-2442.

About RocketBux

RocketBux, Inc. provides a new way for merchants and customers to interact and benefit from each other. RocketBux has a patent pending for location-based messaging via point-of-sale. The company is based in Bend, Oregon with offices in Palo Alto, California and Eugene, Oregon. Go to www.rocketbux.com