Pizza Hut announced it will offer “Total Mobile Access,” which allows customers to order pizza from their mobile phones via text messaging or mobile Web. Pizza Hut is the first and only restaurant chain to offer both ordering options on a nationwide basis.
Pizza Hut programmers relied on consumer research and insights to develop a system that required as little effort as possible by customers, while still providing a full array of ordering options. Customers first log on to pizzahut.com to create their “Pizza Playlist,” a collection of up to four favorite orders. Once they are registered, ordering is just a couple steps away either through text or mobile ordering - whichever is more convenient for the customer.
Text message ordering is two simple steps. Using any cell phone, customers first send a text order to “749488” (749HUT), which is then followed by a confirmation text from Pizza Hut.
Customers with a Web-enabled phone seeking flexibility also can use their Pizza Playlist to order through the Pizza Hut mobile Website: www.pizzahut.com, which will automatically be modified to fit to a phone’s screen. The mobile Website has a simplified menu featuring popular orders and a store locator.