Akoo International Inc., a digital marketing technology and services company, announced a non-exclusive alliance with global marketing and communications agency Leo Burnett USA and its marketing services partner, Arc Worldwide. Akoo and Leo Burnett/Arc will develop digital marketing solutions for leading retailers and brand partners powered by Akoo’s IP-based digital media and advertising platform, m-Venue, the first retail media, or “out-of-home” (OOH), network fully interactive with more than 250 million mobile phones in the U.S.
With Akoo’s network, named m-Venue, mobile users can text a request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, when they receive the entertainment, it enables advertisers to give a message such as a coupon, ad or discount.
m-Venue’s suite of applications and digital ad serving capabilities empower consumers to select customized in-store programming using their mobile phones as “universal remote controls” and have their selections publicly performed, on demand, over digital signage networks at participating locations. Users can activate more than two million pieces of licensed entertainment, branded content, and information, including songs, music videos, sports clips, movie previews, fashion programming, and pre-approved user-generated content using mobile Internet, Wi-Fi, or text messaging. m-Venue is optimized for Apple’s iPhone Safari browser and Microsoft Windows Mobile devices.
Users can also discover, ID, and “tag” music for subsequent purchase on leading online music services; earn, bank, and redeem loyalty & rewards points; and interact with digital signage networks, all from the convenience of their handset.
Simultaneously, every m-Venue interaction unobtrusively captures valuable consumer usage and behavioral data for participating retail, brand, and strategic content partners. With m-Venue’s real-time targeting, measurement, and analysis capabilities, advertisers can serve more personalized digital ads to mobile devices and digital screens, while stimulating consumer-to-brand interactivity. m-Venue deployments have already resulted in double-digit sales increases, location partners report.