In amarket research survey released by Magmic Games and
Information Solutions Group (ISG), users of mobile entertainment
products on smartphone devices responded overwhelmingly that smartphone
devices provided a superior entertainment experience than traditional
feature-phone handsets.
The survey results represent
more than 3,750 consumers that have purchased games, themes, music and
other entertainment products for BlackBerry
devices or other smartphones.
Key findings of the survey:
-
90 percent of respondents who play games felt that gaming on a
BlackBerry device or other smartphone
device was a superior experience to that of a traditional
feature-phone device -
91 percent of respondents who prefer playing games on a BlackBerry device or other smartphone device said that they would be unlikely to
switch back to a traditional feature phone for entertainment products,
citing the better image quality, larger screen size, easier controls
and easier product downloading all as important factors -
Over half (51 percent) of respondents said that they played games on
their BlackBerry device or other smartphone
device more than on any other type of gaming platform/hardware
(computer, console, handheld, arcade, etc.); among women only, this
figure was 60 percent - 83 percent of respondents fell within the 22-49 age segment
"This survey speaks volumes about the powerful
riptide smartphone and BlackBerry devices are
creating in the mobile entertainment market,"
said Nicholas Reichenbach, executive vice president of publishing for
Magmic Games. "The results suggest that
positive entertainment experiences on devices are a critical factor in
product adoption and loyalty. As a result, it is important for mobile
carriers, OEMs and entertainment publishers to continue efforts to offer
compelling entertainment products to mobile customers."
Other results from the survey:
-
65 percent of BlackBerry device or
smartphone users purchase a mobile entertainment product (games,
themes, music or other products) at least once every three months -
45 percent of respondents earned an annual household income of
$100,000 U.S. or more; 63 percent work as business
executives/professionals -
Puzzle games (e.g. Tetris, Sudoku) were identified as the most popular
game genre, with 60 percent of respondents reporting that they enjoyed
those types of games -
41 percent of respondents indicated that they played games during
their workday, with 69 percent doing so primarily during lunch or
other official breaks -
79 percent of those that play games at work said that they felt "more
relaxed and less stressed out" after
playing mobile games, by far the most cited feeling produced
Respondents were offered 50 percent off their next purchase to complete
the survey. Additional information from the survey is available upon
request.
(a) ISG conducted the online survey exclusively for Magmic Games, Inc.,
a worldwide developer and publisher of mobile games and entertainment
across all mobile platforms. Magmic Games owns and operates Bplay.com, a
direct-to-consumer BlackBerry device
shopping portal, and offers other smartphone products through
Magmic.com. Randomly selected users were polled from January 25, 2008,
through February 2, 2008. Of the total group surveyed, 70 percent of
respondents were male, 30 percent female.