In response to consumer feedback, Intelius
Inc., aannounced that it has discontinued its cell
phone directory service. Intelius launched the cell phone directory in
recent months as a test for the first-of-its-kind resource.
“As a company, we have strived to be at the forefront of innovation,” said
Liz Murray, Communications Manager at Intelius. “We realize that in this
instance we may have been ahead of our time. Wireless carriers attempted
to develop a similar product a few years ago and found the market wasn’t
ready; it’s clear that the market is still not ready. We always listen
carefully to our customers, which is why we recently discontinued our cell
phone directory.”
Verizon called for the stopping of the service last week.
In keeping with the company’s mission to empower consumers with information
services for personal and family safety, Intelius continues to offer a Cell
Phone Caller ID service (reverse search). This service works much like the
caller ID consumers are familiar with on their home phones. Cell Phone
Caller ID allows a customer to input a number that has shown up on their
home or cell phone into the Intelius site and receive basic information
associated with that number. Consumers can use this service to protect
themselves from harassing calls, hang-ups, pranks, or mystery calls into
their children or other family members.