Pricline.com Goes Mobile

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Priceline.com announced the launch of a suite of mobile
services that enable travelers with Web-enabled wireless devices to
search hotel inventories, pricing and availability in real-time, book
rooms, check the status of their flights, and see recommended
restaurants and local attraction reviews from Zagat Survey, LLC.

Travelers can access priceline.com's mobile services in two ways.
When accessed through a Web-enabled wireless device, www.priceline.com
will automatically route visitors to the special wireless home page.
Travelers can also access priceline.com's mobile services, by wireless
device or computer, by visiting www.priceline.mobi.

Priceline's mobile features include:

  • Search Hotels. Allows customers to search live, real-time
    hotel inventories and pricing by city and date. Once the
    desired hotel is located, customers can click on a link to be
    connected to Priceline's telephone booking service for hotels.

  • Book Travel. Provides an easy connection to Priceline's
    telephone booking services for hotel rooms, air & hotel
    vacation packages and cruises.

  • Flight Status. Automatically connects to the mobile flight
    status pages for American, Northwest, United and US Airways.
    Provides links that customers can use to dial flight status
    phone numbers for most major domestic and international
    airlines.

  • Zagat-Rated Restaurants. Allows visitors to view highlights of
    Zagat-Rated restaurants by city. Each restaurant is
    accompanied by address, phone number, average price and
    Zagat's signature numerical rating of its Food, Decor and
    Service.

  • Zagat-Rated Attractions. Allows visitors to view highlights of
    Zagat-Rated attractions by city. Each attraction is
    accompanied by address, telephone number, cost (if any), and
    Zagat's signature numerical rating of its Appeal, Facilities
    and Service.

  • Customer Help. Provides e-mail and telephone links to
    Priceline customer service for hotels, vacation packages and
    cruises.

  • Download Goodies. Offers downloadable ringtones and wireless
    device wallpaper from priceline.com's current Negotiator TV
    commercials, starring William Shatner.

"We believe these enhancements make priceline.com one of the
leading wireless services providers in the online travel space," said
priceline.com's Chief Marketing Officer Brett Keller. "Many
priceline.com customers are last-minute travelers who need the ability
to check live hotel inventories, book their rooms in real-time and
check their flight status while on the road. In addition, Zagat
Survey's restaurant and attractions reviews provide unique, valuable
content that can't be found on any other major online travel service."

About Priceline.com Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) provides online travel
services in 22 languages in over 60 countries in Europe, North
America, Asia, the Middle East and Africa. Priceline.com operates
Booking.com, a leading international online hotel reservation service,
priceline.com, a leading U.S. online travel service for
value-conscious leisure travelers, and Agoda.com, an Asian online
hotel reservation service.

Priceline.com believes that Booking.com is Europe's largest and
fastest growing hotel reservation service, with a network of
affiliated Web sites. Booking.com operates in over 60 countries in 16
languages and offers its customers access to over 41,000 participating
hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on
their airline tickets, hotel rooms, rental cars, vacation packages and
cruises than any other Internet travel service. In addition to getting
great published prices, leisure travelers can narrow their searches
using priceline.com's TripFilter advanced search technology, create
packages to save even more money, and take advantage of
priceline.com's famous Name Your Own Price(R) service, which can
deliver the lowest prices available.

Priceline.com also operates the following travel websites:
Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.
Priceline.com also has a personal finance service that offers home
mortgages, refinancing and home equity loans through an independent
licensee. Priceline.com licenses its business model to independent
licensees, including priceline mortgage and certain international
licensees.

For more info. go to www.priceline.com.