New research has estimated that over 2.6 billion mobile tickets will be
delivered to just over 208 million mobile phone users by 2011. This is
one of the key statistics from a l study by Juniper Research.
The report found clear evidence that the sector is gearing up for major
launches over the next few years. Early trials, mainly led by mobile
network operators, are now migrating into commercial services that are
controlled by the ticketing issuers themselves.
Benefits for the ticketing issuers include reduced cost, better
security to help the fight against fraud and improved environmental
footprint by reducing paper. Early use of mobile barcode technology
will be gradually complimented by the emergence of NFC (Near Field
Communications), in particular for the transportation ticketing sector
where there are already commercial deployments in the Far East and
important trials in Western Europe and North America.
Key findings from the report include:
• Savings for the airline industry of $500 million each year by migrating to mobile boarding passes
• A total of almost $87 billion worth of mobile ticketing transactions by 2011
• NFC will start to create traction from 2009 onwards.
Most encouraging for the sector is the wide adoption by some of the
major organizations that control the issuance of tickets, such as
Ticketmaster, British Airways and Tickets.com. This is coupled with the
involvement of the key operators and technology providers such as O2,
NTT, DoCoMo, Vodafone, Nokia and Samsung.
Juniper Research illustrates the current and near-future status of
mobile ticketing with analysis and interviews from representatives of
some of the leading organizations in the growing mobile ticket industry.
The report summarised that 2007 had been an important and
groundbreaking year for the sector with trials and commercial
deployments expected to continue throughout 2008 and beyond.
White papers and further details of the study 'Mobile Ticketing &
Coupons: Strategies & Markets 2007-2011' can be freely downloaded
from http://www.juniperresearch.com/.