Jameson Irish Whiskey Texting Irish Toasts for St. Patrick's Day

Revelers seeking the perfectly pithy Irish toast this St. Patrick’s Day won’t have to look any further than their mobile phone, thanks to Jameson and HipCricket, a mobile marketing company that creates measurable, real-time, one-to-one relationships between brands
and consumers.

Jameson has turned to HipCricket’s mobile-marketing platform to send unique Irish toasts via text message to consumers who have opted-in to the “Jameson Full-On Irish” Sweepstakes. Irish whiskey is by far the fastest-growing spirits category in the U.S., and those enjoying St. Patrick’s Day festivities can quench their thirst and impress their friends with creative toasts sent daily from hourly on March 17.

Jameson’s domestic importer, Pernod Ricard USA, worked with its creative agency, Marketing Drive, to develop the national campaign, built around a sweepstakes featuring five Grand Prize trips to the Old Jameson distillery in Dublin, Ireland. Consumers of legal drinking age can opt-in to receive the toasts and enter the sweepstakes by texting IRISH to 80782; revelers at participating bars and restaurants can text JAMESON to 80782.

Sample Toasts Include:

1. May your right hand always be stretched out in friendship
   and never in want.
2. May the roof above you never fall in, and those gathered
   beneath it never fall out.
3. May your heart be light and happy, may your smile be big and
   wide and may your pockets always have a coin or two inside!
4. May u be poor in misfortune, rich in blessings, slow to make
   enemies quick to make friends + may u know nothing but happiness from this day
   forward.
5. May the hinges of our friendship never grow rusty!
6. May the roof over you’re head be as well thatched as those
   inside are all well matched!
7. May the saddest day of your future be no worse than the happiest
   day of your past
8. May you get all your wishes but one so that you will always
   have something to strive for!
9. May the wind you break always blow downward!
10. May your troubles be less and may your blessings be more.
    And nothing but happines come through your door!
11. May the lilt of Irish laughter lighten every load. May the
    mist of Irish magic shorten every road + may all ur
    friends remember all the favors u r owed

HipCricket provides a flexible, scalable platform that will enable thousands of Jameson fans to simultaneously receive these toasts. On the back end, HipCricket’s platform offers Jameson the ability to measure the results of their campaign with drill-down analytics.

“Working with HipCricket further extends Jameson into consumers’ St. Patrick’s Day celebrations. HipCricket empowered us with the means to very easily implement a mobile campaign that will provide us with measurable results,” said Wayne Hartunian, Brand Director for Jameson at Pernod Ricard USA. “Everyone wants the perfect toast on St. Patrick’s Day, and mobile is the ideal medium to quickly distribute these gems to our customers who have opted in. It is the ideal way to be creative and enjoy St. Patrick’s Day with friends and family.”

“Working with Jameson this St. Patrick’s Day is an exciting opportunity that truly showcases HipCricket’s capabilities for leading consumer brands,” said Steve Siegel, HipCricket’s Vice President of Brand Solutions. “Brands are looking for creative yet welcomed ways to become an integral part of consumers’ lives; the ‘Jameson Full-On Irish’ campaign and “texted toasts” provide something fun and enjoyable to their customers. Consumers are welcoming Jameson be a part of their lives via a very personal medium, their mobile phones; we’ve helped Jameson to create a fun way to stay top of mind.”

Pernod Ricard USA urges all adults to accept responsibility when considering consuming alcoholic beverages. For more information, please visit: www.acceptresponsibility.org.