Men's Health has partnered with SnapTell, the
leading provider of image recognition-based mobile marketing solutions,
to create the first fully interactive advertising magazine in America. Men's
Health's July/August summer issue, hitting
newsstands June 24, will feature enabled or "live"
ads for readers to receive real-time promotional information from
advertisers.
Using SnapTell's Snap.Send.Get mobile
marketing technology, readers will snap a photo of any advertisement in
the issue with their cell phone or photo-enabled mobile device to send
(or short code) to SnapTell, where an immediate promotional bounce-back
will be sent to their device. The initiative offers a great deal of
flexibility for marketers to provide instant brand messaging, sales
incentives such as product samples and discounts, sweepstakes
information, and links to websites, photos and videos--at
no cost to the advertiser. The technology is compatible with all cell
phone providers and does not require special software for downloading
advertiser images.
Advertisers already participating in the July/August issue include Axe,
Samsung, Westin, and PowerAde.
"The partnership provides a benefit to both
consumers and marketers--it's
a unique opportunity for our advertisers to have an immediate, direct
conversation with our readers," said Jack
Essig, VP/Publisher of Men's Health, "and
for consumers to realize a more interactive experience with our brand.
We want to show agility in the digital space and true accountability for
our clients."
"Men's Health
is a great vehicle for advertisers to reach millions of men nationwide,"
said G.D. Ramkumar, co-founder and CTO of SnapTell. "We
are thrilled to be working with such a marquee publishing house and
believe their audience will enjoy the ability to get desired information
on the go."