Text & Shout for Tweens on Radio Disney Mobile Web

Radio Disney,, launches a new Radio Disney Mobile website and texting program developed in conjunction with mDisney, a part of the Walt Disney Internet Group. The new Radio Disney Mobile Web site allows users of web-enabled mobile phones to receive fast delivery of Radio Disney information and services including the ability to listen to Radio Disney, see the last ten songs played on Radio Disney, find local Radio Disney stations, send shout-outs, request songs, view Radio Disney’s Top 30 and take a Radio Disney quick poll.

The new texting program will allow users to interact with Radio Disney via a shortcode 347639 (DISNEY). Listeners will now be able to text the following terms to 347639 for various entertainment options:

• RADIO - to visit the Radio Disney Mobile Web site
• SHOUT - to send a shout out
• LISTEN - to listen to Radio Disney
• REQUEST - to request a song
• TOP30 - to access the top 30 songs currently on Radio Disney

“With over 40% of tweens in the U.S. having mobile phones, it is important for Radio Disney to provide a mobile touchpoint for our core audience. The Radio Disney Mobile Web site and texting program provides our listeners a new way to interact with Radio Disney wherever and whenever they want,” stated Michael Peterson, Executive Director, Digital Distribution, Radio Disney.

Larry Shapiro, Executive Vice President, mDisney continued, “The new Radio Disney Mobile Web site is the perfect example of how we can leverage extremely popular content on the mobile platform to create new and compelling entertainment for Disney fans. This site is one of the first of what will be a long line-up of compelling mobile Web sites built around key Disney franchises and content offerings.”