AOL and Virgin Mobile USA announced that Platform-A will serve as
the exclusive display advertising and sales partner for Virgin Mobile
USA’s WAP banner inventory. Under the terms
of an agreement between the parties, the Platform-A sales force will
manage Virgin Mobile USA’s WAP banner inventory, while fully leveraging Platform-A’s Third Screen Media mobile ad serving platform. Third Screen Media (http://www.thirdscreenmedia.com) is Platform-A’s mobile ad serving platform and network.
Virgin Mobile USA has an audience of more than 5 million subscribers
and is the largest mobile virtual network operator (MVNO) in the United
States.
“We’re
extremely pleased to provide our mobile ad management services to
Virgin Mobile USA at a time when mobile advertising is taking off,” said Lynda Clarizio, President of Platform-A. “Working
with Virgin Mobile USA, we can help advertisers expand their mobile
marketing efforts and effectively engage the 14- to 34-year-old youth
market. Our relationship with Virgin Mobile USA further supports
Platform-A’s mission of developing solutions for advertisers and publishers across multi-digital channels.”
“Virgin
Mobile USA is committed to enhancing the value of services for our
customers, while connecting them to relevant and appealing brands,” said Bob Stohrer, CMO, Virgin Mobile USA. “This new step will extend the already successful Sugar Mama ad
platform by letting like-minded brands reach our dynamic demographic
through highly valued on-deck real estate. The combination of Platform-A’s knowledgeable sales force and advertising assets, along with Third Screen Media’s
technology performance, particularly in high commercial volume
situations, provide us with impressive power in mobile advertising.”
About Platform-A
Platform-A, AOL’s
advertising business, offers advertisers best-in-class solutions that
leverage AOL’s premier consumer brands like AIM, Moviefone, MapQuest,
TMZ, AOL.com and more; TACODA’s audience insights and behavioral
targeting; and Advertising.com’s industry-leading reach across multiple
networks, including display, mobile, video, search and affiliate.
Platform-A also includes Quigo, a leading site and content- targeted
advertising business and ADTECH, a leading international online
ad-serving business based in Frankfurt, Germany. A majority-owned
subsidiary of Time Warner Inc. (NYSE:TWX), AOL LLC and its subsidiaries
have operations in the U.S., Europe, Canada and Asia.