Virgin Mobile USA has teamed up with Burger King Corp. and Warner Music Group to
bring music-loving customers more of the tones they want - at a price that will
make mouths water. For a limited time, Virgin Mobile USA
is bringing the popular BK Value Menu concept to the mobile channel, delivering
a selection of hot ringtones from artists like Mana and Flo Rida at $1.00 a
pop.
The Virgin Mobile Ringtone Value Menu powered by BURGER
KING allows Virgin Mobile USA
customers to choose from a list of available options via the VirginXL WAP deck
or online at www.virginmobileusa.com
for $1.00 each. The WMG artists featured were chosen to appeal to a wide
range of music tastes and also include Buckcherry, Casa De Leones, Danity Kane,
Estelle, War, Group 1 Crew, James Otto, Plies, and more.
“With prices going up on everything from gas to food, our
customers are always looking for ways to save anywhere,” said Ron Faris,
Director, Brand Development & Partnerships, Virgin Mobile USA.
“Given that both Virgin Mobile and Burger King are committed to giving
consumers value and choice for their dollar, this promotion is a perfect fit
for our two brands.”
“We’re constantly looking for innovative ways to provide
value and entertainment to our BURGER KING® guests,” explained Brian Gies, vice
president of marketing impact, Burger King Corp. “The Virgin Mobile
USA program
provides us the opportunity to do both - offer customers popular music
ringtones from major recording artists at a great price.”
“When the concept for an ad-supported ringtone
promotion was first proposed, we jumped at the chance to participate with
Virgin Mobile,” said Perry Bashkoff, Vice President, Digital Sales and
Marketing, WEA Corp, WMG’s U.S. sales and retail marketing company. “We
are always excited to experiment with our partners on new consumer offerings
around our artists’ mobile products. Hopefully more advertisers will
follow Burger King’s innovative lead so we can develop even more unique mobile
music programs.”
The Virgin Mobile Ringtone Value Menu powered by BURGER
KING is the latest innovation for Virgin Mobile USA in the broader
mobile advertising and branding arena. Together with Burger King Corp. and
Warner Music Group, Virgin Mobile USA has added another layer to their ongoing
efforts of bringing more value to their customers. The company has more than
700,000 customers using its highly successful Sugar Mama program, allowing
customers to “earn airtime in their spare time” by viewing customized ads
online sponsored by well-known brands including Levi Strauss and U.S.
Navy.
Burger King will be supporting marketing efforts for the
promotion through sponsorship of WAP banner ads and SMS blasts to Virgin Mobile
USA customers.
More information on the Virgin Mobile Ringtone Value Menu
powered by BURGER KING®can be found at http://web.virginmobileusa.com/stuff/ringtone-value-menu.