Flash Embedded in New Brew

brewlogo.gifQualcomm Incorporated  and Adobe Systems Incorporated  announced the BREW Mobile Platform
with integrated Adobe Flash
technology and new platform features.

BREW Mobile Platform, which
leverages Qualcomm’s widely deployed BREW Client software, greatly
expands the capabilities for developers and enables them to create rich
applications and Web content in Adobe Flash for the BREW environment.
The software will fully integrate and deliver Adobe Flash technology to
mass market handset devices. By combining the strengths of both BREW
and Flash technologies, BREW Mobile Platform brings the mobile
application and Web content development communities together, setting a
new standard for mass market handset platforms.

BREW Mobile Platform extends the widely deployed BREW Client’s rich set of services and APIs, with new enhancements
in platform capabilities, multimedia and content support, access to device databases, connectivity support, touchscreen user
interface development and more. BREW Mobile Platform’s highly optimized and integrated support for Flash technology provides
an unprecedented level of access to these platform services from Adobe ActionScript enabling Flash developers to create
standalone applications that integrate mobile device functionality with Web content and services.

BREW
Mobile Platform will be supported by development tools provided by both
Qualcomm and Adobe. Native application developers can leverage an
expanded and integrated set of tools available from Qualcomm, including
integrated support for the popular Eclipse and Visual Studio Integrated
Development Environments. Flash designers and developers can use
Adobe’s existing Flash development tools, including Adobe Flash CS3
Professional, Adobe Device Central CS3 and other popular tools in Adobe
Creative Suite 3, to quickly deploy rich Flash-based applications.
Qualcomm and Adobe are working together to provide an increasingly
streamlined developer workflow with subsequent releases of their
respective tools.

“Qualcomm
strives to stay ahead of the growth and evolution in the wireless
industry by providing an increasingly robust development platform. Our
BREW Client technologies are present on millions of mass market
handsets worldwide and BREW Mobile Platform will expand these
capabilities while fully embracing support for Adobe’s Flash technology
and future roadmap,” said Bob Briggs, senior vice president and general
manager of Qualcomm Internet Services. “BREW Mobile Platform will
combine the strengths of Qualcomm and Adobe to deliver an extremely
robust wireless platform and development tool chain. This combination
provides exciting opportunities for operators, device manufacturers,
publishers and developers to create advanced devices, applications and
services for the mass market with features typically only available on
high-end devices.”

“We are excited to see
rapid progress in support of the Open Screen Project with this new
mobile platform from Qualcomm,” said Gary Kovacs, general manager,
Mobile and Device Solutions at Adobe. “BREW Mobile Platform with Flash
technology represents a major step toward the goals of the Open Screen
Project, and we look forward to bringing two developer communities
together to deliver rich Web and video experiences across mobile
devices.”

BREW
Mobile Platform is fully backward-compatible with applications developed for previous versions of the BREW Client, allowing
existing BREW solution customers to take full advantage of the new capabilities while supporting the multitude of existing
BREW applications. The BREW Mobile Platform will be open to developers, operators and handset manufacturers worldwide. The
first release of BREW Mobile Platform with Adobe Flash technology is expected to be available on Qualcomm chipsets in the
fall of 2008. Additional information on BREW Mobile Platform will be available at Qualcomm’s BREW 2008 Conference, May 28-30,
in San Diego, Calif.

Adobe
Flash technology is the world’s most pervasive client runtime,
delivering unparalleled creative options, highly engaging user
experiences and universal reach. With more than one billion devices
expected to ship with Flash technology by 2009, Adobe Flash is used by
major handset manufacturers, operators and developers to deliver a wide
range of dynamic user interfaces, mobile assets, applications and data
services. The Open Screen Project is supported by major industry
partners and leverages Adobe Flash Player and Adobe AIR to enable a
consistent runtime environment that will remove barriers for developers
and designers as they publish content and applications across desktops
and devices.