PlayPhone, Inc. (www.playphone.com), which operates a network of mobile content
destinations in North America, announced that it has joined forces
with Pitch Entertainment Group, the global mobile entertainment company.
This strategic procurement fortifies PlayPhone’s existing business and
leverages Pitch Entertainment’s leadership in more than 20 countries across
Europe, Asia and Africa for the worldwide delivery of PlayPhone powered
mobile entertainment.
“Pitch Entertainment Group is an innovative and market-leading global
mobile entertainment company,” said Ron Czerny, founder and chief executive
officer at PlayPhone. “Having their expertise in building
direct-to-consumer services for international markets establishes PlayPhone
as a true leader in creating and marketing compelling, localized mobile
entertainment services across the globe.”
Pitch Entertainment Group is a global mobile entertainment company,
headquartered in London, providing cutting-edge mobile phone content and
mobile community solutions. It is led by chief executive officer Martin
Bowley who, amongst many other roles, is the chairman of the British
Television Advertising Awards, chairman of the British Television Craft
Awards and served as the chief executive of Carlton Media managing and
leading the television and cinema sales business.
“We are extremely delighted to become part of the PlayPhone family,” adds
Bowley. “This merger takes us to the next level by allowing us to offer
truly global and digital business to consumer initiatives with worthy
client partners.”
This combination allows PlayPhone to offer expanded distribution for its
top-tier content partners, which, in North America, currently include SONY
BMG, EMI Group, Cartoon Network, Sega, Bandai, Disney, Glu Mobile, Konami,
Vivendi Universal, Sony Pictures Entertainment, ABC Television, Platinum
Studios and many more. It will also allow PlayPhone to extend its network
of mobile content destinations to Europe and Asia.
PlayPhone gives consumers access to a new and exclusive media catalog
spanning audio, video and gaming content from leading music labels and
artists, game publishers and media companies. In addition to operating its
consumer facing mobile destination at PlayPhone.com, it also powers mobile
content destinations for entertainment and retail brands including
Wal-Mart, ABC Television, Cartoon Network, Adult Swim, Sega, Real Networks,
iPlay and many more. The international expansion of PlayPhone’s partner
destinations has already started with the launch of Cartoon Network in
Brazil, with additional partners in more territories to follow.