What do
Virgin Mobile USA customers and Sir Richard Branson have in common? Branson
and the lucky 15,000 customers who buy a Virgin Mobile Festival Special
Edition Wild Card phone by Kyocera Wireless will all have special access to the Virgin
Mobile Guest Lounge at the upcoming Virgin Mobile Festival
(http://www.virginmobilefestival.com) on August 9-10 in Baltimore.* Customers
simply have to show their new handset for admittance to the special guest area
at the Festival, where Kyocera Wireless continues its 3-year run as the
premier handset sponsor.
Available nationwide from May 25 through July 31 exclusively at Best Buy
(http://www.bestbuy.com) and Best Buy Mobile stores for $99.99, the Virgin
Mobile Festival Special Edition Wild Card also comes with 50 music downloads
from eMusic and a one-year subscription to SPIN Magazine.
The Limited Edition handset will be easy to spot with slick white casing,
blue keypad buttons, exclusive wallpapers, and graffiti-style Festival
graphics around an internal screen that imitates a concert stage. One of the
Limited Edition’s many wild features is the easy texting that has made the
original Wild Card such a success. All Wild Card handsets open lengthwise to
reveal a full QWERTY keypad, ideal for texting and instant messaging. All
Wild Cards also include a 1.3 megapixel camera and support streaming music
tracks.
"With the introduction of the Virgin Mobile Festival Special Edition Wild
Card, we've made a highly popular phone even more desirable. The killer custom
design, together with a host of perks designed specially for music lovers,
makes this new handset as hot a ticket as Virgin Mobile Festival itself," said
Woozae Kim, director of strategic marketing and integration, handsets for
Virgin Mobile USA. "We're thrilled to partner with Kyocera to put Virgin
Mobile Festival into the hands of consumers across the country."
"Kyocera has been a part of the Virgin Mobile Festival since the beginning
and this limited edition of the Wild Card is absolutely befitting of how grand
the event has become," said Tom Maguire, divisional vice president of global
marketing at Kyocera Wireless Corp
. "The Wild Card is
already an extremely popular phone, but adding this iconic styling and the
perks that come with this limited supply make it just that much more
appealing. We don't expect these 15,000 phones to last long on Best Buy's
shelves."
Additional information about the Virgin Mobile Festival Special Edition
Wild Card is available at
http://www.virginmobileusa.com/phones/phoneDetail.do?skuId=VMM100 or
www.kyocera-wireless.com/wildcard-virginmobile-phone, where fans also can sign
up to receive event updates. The two-day Virgin Mobile Festival will be held
August 9-10 at Pimlico RaceCourse in Baltimore, Maryland. The largest music
and arts festival on the East Coast, this year's Festival headliners include
Bob Dylan, Foo Fighters, Jack Johnson, Kanye West, Nine Inch Nails and Stone
Temple Pilots. Fans can check out the full lineup and sign up for news and
updates at www.virginmobilefestival.com