Advertising Age has partnered with Quattro Wireless' mobile ad network, to create a mobile platform for both users and advertisers.
The redesigned service, which now includes functionality designed specifically for the growing mass of iPhone users, contains more content than ever from the award-wining AdAge.com, including Latest News, AdAge Digital and MediaWorks updates, CMO Strategy, various blogs, video offerings, event updates and more.
Using Quattro's Juicing technology, the site content rapidly
develops into a dynamic format suited to a mobile presence -- with the
layout and intuitive navigation specifically adapted for all types of
mobile handsets -- and creates sophisticated new opportunities for
advertisers including special banner creatives and channel sponsorships. Yahoo has signed on to sponsor the site's re-launch.