E*Trade Goes Mobile on Blacberry Platform

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ETRADE Securities LLC introduced ETRADE Mobile Pro, a
first-of-its-kind, integrated mobile software solution offering
customers quick and easy wireless access to their E*TRADE accounts.
The service is avaailable exclusively on BlackBerry smartphones from Research In Motion.

E*TRADE Mobile Pro gives customers many of the same interface, security,
trading and banking features available on their desktops - with the added capability and convenience of accessing real-time information and transacting any time, anywhere, from their BlackBerry
smartphones.

Mobile Pro offers BlackBerry smartphone users:

  • Free real-time streaming stock and options quotes
  • The ability to trade equities and options, including certain conditional orders
  • Brokerage and bank account QuickTransfers, including those from outside financial institutions
    Live watchlists and portfolios
  • CompleteView of all TRADE accounts on one screen
    Secure transactions backed by the ETRADE Complete Protection Guarantee

ETRADE Mobile Pro provides innovative and
practical capabilities that complement the communications, connectivity
and multimedia features used by millions of BlackBerry smartphone
customers today,” said Jeff McDowell, Vice
President, Global Alliances at Research In Motion. “We
are pleased to be working with E
TRADE to enhance the mobile experience
for our customers.”

The new wireless platform will be showcased in ETRADE’s
upcoming television, print and online advertisements. The E
TRADE “Talking
Baby” will return to test-drive the new
technology and demonstrate how quick, easy and hassle-free trading and
banking from a BlackBerry smartphone can be with the new Mobile Pro. The
new commercial will air tonight in conjunction with Game One of the NBA
Finals.

BlackBerry is the number one selling smartphone brand in North America
and E*TRADE Mobile Pro is currently available for the BlackBerry Curve, BlackBerry Pearl and BlackBerry 8800 Series smartphones, as well as other BlackBerry smartphone models
running BlackBerry Device Software 4.1 or
higher.

The new platform will be made available to all E*TRADE Securities
customers by July 1 at no additional cost, providing real-time account
synchronization paired with core etrade.com functionality. Currently,
Mobile Pro is being beta tested by select customers. To learn more and
to see a demo of the platform, visit www.etrade.com/mobile.

  1. Trades received outside normal market hours will be entered the next
    business day.

System response and account access times may vary due to a variety of
factors, including trading volumes, market conditions, system
performance and other factors.