Award-winning mobile media company Player X is readying to launch
the exclusive mobile game based on the upcoming film, The Love Guru,
starring Mike Myers.
The movie premieres in North America on June 20th and will be
released internationally over the ensuing weeks as part of Paramount
Pictures' summer line-up.
Player X produced a mobile game based on the movie that the company
will publish across its distribution network of more than 140 carriers
and a potential audience of more than 2.3 billion people. The game was
released exclusively on Verizon Wireless on June 10th and will then
roll out across the rest of the US networks over the following two
weeks. In Europe it will be live on all networks according to the
film's release date in each country.
"The Love Guru mobile game is a great complement to the upcoming
theatrical debut of the film," states Sandi Isaacs, SVP Mobile &
Interactive, Paramount Digital Entertainment. "We are excited to
reunite with Player X to develop a game that will entertain audiences
of all ages."
The game, developed by Tag Games, comprises of six mini-games where
players try to achieve enlightenment by passing various mental
challenges.
"We're delighted to be working with Paramount Digital Entertainment
on The Love Guru. A Mike Myers' movie is a big event and we have worked
very closely with Paramount Pictures to ensure the game matches the
quality, humour and originality of the movie," said Tony Pearce, Player
X CEO.
About Player X
Player X is a mobile media company that specialises in games, video
and TV. It develops, publishes and distributes mobile entertainment
content through global operators, portals and handset manufacturers.
Player X has deals with more than 140 global operators and a potential
audience of more than 2.5 billion people. The company operates in all
five continents across the world and has offices in all the key
territories in Europe, Asia and the Americas.