MOSH,
a mobile and online content consumption, creation and sharing service,
has joined the Nokia Media Network, and now offers advertisers the
opportunity to reach customers around the globe who are downloading
original mobile content. The Nokia Media Network provides reach to more
than 100 million consumers around the globe through advertising on
blue-chip mobile publishers, operator partners and Nokia properties.
a mobile and online content consumption, creation and sharing service,
has joined the Nokia Media Network, and now offers advertisers the
opportunity to reach customers around the globe who are downloading
original mobile content. The Nokia Media Network provides reach to more
than 100 million consumers around the globe through advertising on
blue-chip mobile publishers, operator partners and Nokia properties.
MOSH
has launched its “Spotlight” program, a ‘paid placement’ advertising
initiative, where advertisements are Spotlight-branded and placed above
all organic browse, search and contextual placements. Spotlight gives
brands and mobile content companies the opportunity for promotion with
highlighted placements for their content. Spotlight content is always
front and center for all MOSH users to see, and, as MOSH is seamlessly
integrated between Web and mobile, so too are the Spotlight campaigns,
including banner ads for both the mobile and traditional Internet.
has launched its “Spotlight” program, a ‘paid placement’ advertising
initiative, where advertisements are Spotlight-branded and placed above
all organic browse, search and contextual placements. Spotlight gives
brands and mobile content companies the opportunity for promotion with
highlighted placements for their content. Spotlight content is always
front and center for all MOSH users to see, and, as MOSH is seamlessly
integrated between Web and mobile, so too are the Spotlight campaigns,
including banner ads for both the mobile and traditional Internet.
A
completely open platform, MOSH connects content creators ready to
upload and showcase original content (applications, games, graphics and
themes) with a global community of consumers who are looking for it.
For more information: http://mosh.nokia.com or http://mosh.nokia.com/spotlight.
“We
are committed to expanding the Nokia Media Network, which is growing
rapidly in both reach and quality, so we can drive greater results for
our brand advertisers,” said Mike Baker, vice president and head of
Nokia Interactive Advertising. “The MOSH audience, comprised of the
heaviest users of mobile content around the world, is particularly
desirable to many of our top advertisers.”
are committed to expanding the Nokia Media Network, which is growing
rapidly in both reach and quality, so we can drive greater results for
our brand advertisers,” said Mike Baker, vice president and head of
Nokia Interactive Advertising. “The MOSH audience, comprised of the
heaviest users of mobile content around the world, is particularly
desirable to many of our top advertisers.”
The
feature has already proven to be a great success for its initial
customers. Vringo, a U.S.-based video sharing community that allows
consumers to find, create and share video ringtones, was a launch
partner in the Spotlight program. Since signing up as a Spotlight
partner in early May, Vringo’s downloads have increased by over 100
percent.
feature has already proven to be a great success for its initial
customers. Vringo, a U.S.-based video sharing community that allows
consumers to find, create and share video ringtones, was a launch
partner in the Spotlight program. Since signing up as a Spotlight
partner in early May, Vringo’s downloads have increased by over 100
percent.
“Vringo
is thrilled with the way the MOSH user community has embraced our
application,” said Andrew Perlman, Vringo general manager and SVP of
content and community. “The additional visibility the Spotlight program
provides has helped us gain additional exposure and users on a scale
that has exceeded our expectations.”
is thrilled with the way the MOSH user community has embraced our
application,” said Andrew Perlman, Vringo general manager and SVP of
content and community. “The additional visibility the Spotlight program
provides has helped us gain additional exposure and users on a scale
that has exceeded our expectations.”
BLUE
LION mobile, a Germany-based developer of interactive mobile
applications, was both an early uploader to MOSH as well as partner in
the Spotlight Program with BLUE LION’s mobile software, “qeep.” Qeep is
a Java-based multilayered mobile social networking application that
includes free messaging, photo blogging and multiplayer gaming. Since
signing up as a Spotlight partner in early May, downloads of qeep have
increased by over 95 percent.
LION mobile, a Germany-based developer of interactive mobile
applications, was both an early uploader to MOSH as well as partner in
the Spotlight Program with BLUE LION’s mobile software, “qeep.” Qeep is
a Java-based multilayered mobile social networking application that
includes free messaging, photo blogging and multiplayer gaming. Since
signing up as a Spotlight partner in early May, downloads of qeep have
increased by over 95 percent.
“We
are very happy that qeep has been a pioneer of the Spotlight Program,”
said Christian Schulte, co-founder and managing director of BLUE LION
mobile. “Thanks to MOSH, downloads of Qeep have escalated
significantly. We will therefore be expanding our participation in the
Spotlight program.”
are very happy that qeep has been a pioneer of the Spotlight Program,”
said Christian Schulte, co-founder and managing director of BLUE LION
mobile. “Thanks to MOSH, downloads of Qeep have escalated
significantly. We will therefore be expanding our participation in the
Spotlight program.”
Additionally, Universal Pictures will be launching a Spotlight campaign in promotion of the studio’s new film, “Wanted.”