Westwood One, announced a multi-year strategic partnership with AirSage,
Inc. to combine traffic speed and flow information derived from cell phone
signals with Westwood One's leading traffic incident reporting expertise. With
the expanded depth of information-gathering provided by the partnership,
Westwood One's Metro Traffic will improve the accuracy of traffic information
available to commuters, offering significant advancements in the reporting of
travel times, faster alerts, and better alternative route suggestions. Metro
Traffic will begin to roll out the innovative reporting technology in September.
As the leading provider of traffic information, Metro Traffic serves 129
markets with incident monitoring services covering more than 350,000 miles of
roadway. AirSage, the only
supplier of traffic data from cell phone signaling systems, compiles and
analyzes the anonymous real-time experiences of tens of millions of drivers to
report up-to-the-minute traffic flows and speeds. The combined offering, an
industry milestone, will vastly expand coverage of secondary roadways and
provide best-choice alternatives to minimize the hassles of daily commuting.
AirSage's proprietary software supplies speed, travel time and traffic-flow
information for over 150,000 miles of roadway, including primary and alternate
travel routes. This is a notable improvement over systems based on
fixed-traffic data sensors that monitor real-time traffic for only about 7,000
miles of metropolitan interstates. By relying on the extensive presence of
mobile communications technology, AirSage is also able to provide greater
visibility into how the nations network of highways and arterials is performing
and being used at different times of the day, month, and year.