Celltick, a mobile idle screen marketing solution, is partnering
with San Francisco-based Greystripe, ad-supported mobile games distributor. The
partnership will see the two companies team up to distribute advertising-funded
games for mobile devices through Celltick's innovative LiveScreen Media
platform.
LiveScreen Media broadcasts messages and teasers to the idle
screen of mobile handsets, communicating with subscribers in a non-intrusive
fashion, and turning the idle screen into a personal billboard through which
advertisers and publishers can promote their content and products.
By integrating the LiveScreen Media platform into its
existing business, Greystripe will be able to increase the advertising
opportunities available to its partners, using LiveScreen Media's targeted
approach to ensure it communicates the right messages to the right customers.
In addition, it will be able to offer its games not only to its existing
subscribers but also to all mobile users who have the LiveScreen Media
application.
Greystripe's AdWRAP
technology allows consumers to download free content via a series of ad-funded
portals.
Greystripe is largely funded by Steamboat Ventures, the
venture capital firm affiliated with The Walt Disney Company.