Physical music spending is down as
online and mobile formats gain momentum. eMarketer estimates that online and
mobile will grab about 40% of the total music spend in 2009.
Current developments such as Vodafone's deal with MySpace to launch
"Vodafone Music Reporter" help substantiate the notion that the music landscape
is changing rapidly. Music fans are longing for communities that offer a unique
music experience and a mobile music platform that gives fans of its music
events the opportunity to be involved online, says the eMarketer report,
"Recorded Music
Marketers should be looking to enhance the customer experience by bringing
together online, mobile and user-generated platforms such as blogs where fellow
users can interact.