According to Hitwise, because of the launch of the new iPhone, consumers are interested in
more than just price, as shown in the diversity of search terms around
the new iPhone. Among the top 200 search term suggestions for the
iPhone (in the four weeks ending June 28, 2008) are branded searches
(e.g. "iphone"), 3G, release date, iPhone applications, price,
coverage plans, service providers and how to unlock the iPhone
.
For the first iPhone release, the majority of searches were
centered on the price of the device. This year the new 3G version
promotes the improved Internet access capabilities. Consumers are
looking for information about the 3G network and potential advantages.
Among the top 10 search term queries for the iphone, 3G was listed
within three of the top 10 results. In addition to the release date
and cost, searchers are also seeking a variety of applications for the
iPhone, which is poised to increase after the launch of the App Store
within iTunes.
centered on the price of the device. This year the new 3G version
promotes the improved Internet access capabilities. Consumers are
looking for information about the 3G network and potential advantages.
Among the top 10 search term queries for the iphone, 3G was listed
within three of the top 10 results. In addition to the release date
and cost, searchers are also seeking a variety of applications for the
iPhone, which is poised to increase after the launch of the App Store
within iTunes.
Top 200 iPhone Search Term Suggestions for June 2008
----------------------------------------------------------------------
Top 10 Overall Share of Visits Categories Sum Volume
----------------------------------------------------------------------
iphone 15.94% New Release 35%
----------------------------------------------------------------------
iphone 3g 6.21% Brand only 34%
----------------------------------------------------------------------
new iphone 4.46% Apps/Software 6%
----------------------------------------------------------------------
apple iphone 2.87% News/Info 5%
----------------------------------------------------------------------
3g iphone 1.98% Price/Plans 5%
----------------------------------------------------------------------
iphone 2 1.36% Provider 3%
----------------------------------------------------------------------
the new iphone 0.94% Size 3%
----------------------------------------------------------------------
apple iphone 3g 0.63% Unlock 3%
----------------------------------------------------------------------
apple iphone 16gb 0.59% Purchase 2%
----------------------------------------------------------------------
free iphone 0.40% Features 1%
----------------------------------------------------------------------
Note: Results are based on the top 200 search term suggestion for the
query "iphone" for the 4 weeks ending June 28, 2008
----------------------------------------------------------------------
Source: Hitwise
----------------------------------------------------------------------
The weekly market share of visits to the AT&T Wireless website is
up 30 percent for the week ending July 5, 2008 as compared to the week
prior to last year's iPhone launch. Last week's traffic level was
second only to the week of Christmas (week ending Dec. 29, 2007) with
last week ranking as the second highest week in traffic over the past
24 months for the exclusive iPhone provider.
up 30 percent for the week ending July 5, 2008 as compared to the week
prior to last year's iPhone launch. Last week's traffic level was
second only to the week of Christmas (week ending Dec. 29, 2007) with
last week ranking as the second highest week in traffic over the past
24 months for the exclusive iPhone provider.
"Apple and AT&T have succeeded in turning the '3G' moniker into an
almost proprietary name associated with the new iPhone - judging from
the most recent search data," said Heather Dougherty, research
director, Hitwise. "What was previously an obscure tech spec now shows
up in 12 percent of top search terms associated with the iPhone, one
of the most widely anticipated consumer devices."
almost proprietary name associated with the new iPhone - judging from
the most recent search data," said Heather Dougherty, research
director, Hitwise. "What was previously an obscure tech spec now shows
up in 12 percent of top search terms associated with the iPhone, one
of the most widely anticipated consumer devices."
Who is visiting the iPhone website - 3G versus original iPhone
Hitwise demographic data reveals that for the four weeks ending
July 5, 2008, 34.75 percent of visitors to the Apple iPhone website
were from users between the ages of 18-24 years, comprising the
largest age group of visitors to the site. More than 54 percent of
users to the website had incomes between $30,000 and $99,999 and 51
percent were Male for that same time period.
July 5, 2008, 34.75 percent of visitors to the Apple iPhone website
were from users between the ages of 18-24 years, comprising the
largest age group of visitors to the site. More than 54 percent of
users to the website had incomes between $30,000 and $99,999 and 51
percent were Male for that same time period.
Compared to the last launch week in 2007, U.S. visits to the
iPhone website from users 45 and older have increased 11 percent while
users with incomes between $60K -$150K have increased 9 percent. The
U.S. visits from women are up 2 percent compared to the launch week in
2007.
iPhone website from users 45 and older have increased 11 percent while
users with incomes between $60K -$150K have increased 9 percent. The
U.S. visits from women are up 2 percent compared to the launch week in
2007.
Demographic Comparison between iPhone vs. iPhone 3G Percentage of U.S.
Visits to Apple iPhone Website
----------------------------------------------------------------------
4 Weeks ending 06/23/07 4 Weeks ending 07/05/08
---------------------------------------------------------------------
Traffic Traffic
Age share Age share
------------------------------------------------------------------
18-24 32.22% 18-24 34.75%
------------------------------------------------------------------
25-34 21.45% 25-34 19.69%
------------------------------------------------------------------
35-44 22.05% 35-44 18.54%
------------------------------------------------------------------
45-54 15.35% 45-54 16.69%
-------------------------------------------------------------------
55+ 8.92% 55+ 10.33%
-------------------------------------------------------------------
Traffic Traffic
Income share Income share
---------------------------------------------------------------
less than $30,000 20.83% less than $30,000 20.17%
----------------------------------------------------------------
$30,000 - $59,999 27.47% $30,000 - $59,999 27.38%
----------------------------------------------------------------
$60,000 - $99,999 27.02% $60,000 - $99,999 27.36%
----------------------------------------------------------------
$100,000 - $149,99 13.18% $100,000 - $149,999 16.45%
----------------------------------------------------------------
greater than
greater than $150,000 11.50% $150,000 8.64%
-----------------------------------------------------------------
Traffic Traffic
Gender share Gender share
----------------------------------------------------------------
Male 51.51% Male 50.77%
----------------------------------------------------------------
Female 48.49% Female 49.23%
------------------------------------------------------------------
Note: The U.S. Traffic Share by Demographic tables illustrates the
percentage of traffic each website received from each Demographic as
a percentage of all traffic to the website. The tables are based on
data from a rolling 4 week period. Hitwise captures demographic
information at the household level, reporting data on users over the
age of 18.
-------------------------------------------------------------------
Source: Hitwise
------------------------------------------------------------------
More iPhone coverage from Hitwise:
For iphone launch views from the UK and Australian markets please
click on those markets. Bill Tancer, general manager of global
research, is blogging on ABCNews.com and has posted on the iphone
launch here:
http://blogs.abcnews.com/click/2008/06/iphone---contem.html
click on those markets. Bill Tancer, general manager of global
research, is blogging on ABCNews.com and has posted on the iphone
launch here:
http://blogs.abcnews.com/click/2008/06/iphone---contem.html