Pinch Media, analytics and advertising company for iPhone applications, and
JumpTap, mobile search and advertising company, have formed an iPhone application
advertising network.
The partnership combines Pinch Media's analytics and advertising technology
for iPhone App Store applications with JumpTap's comprehensive mobile ad
network. Developers can easily insert advertisements into their applications to
effectively creative revenue to drive their businesses. In turn, advertisers
can creatively reach the iPhone's desirable demographics in the immersive
in-application environment.
Pinch Media has already built a trusted network of iPhone application
developers. By combining the power of Pinch Analytics into their iPhone apps,
developers are free to innovate, develop and monetize their applications. The
analytics module provides a comprehensive view into the number of unique users,
length of time the application is being used, geographic location and other
valuable data. This information provides advertisers the unique opportunity to
reach relevant audiences through targeted in-application advertising on the
most popular and growing mobile traffic.
"By adding ad-supported iPhone applications to JumpTap's mobile
advertising network, we can immediately provide high-quality brand advertisers
to our developers," said Greg Yardley, Pinch Media's co-founder and chief
executive officer. "Pinch Media's iPhone-optimized advertising and
analytics package provides iPhone developers with a straightforward and simple
way to expand their businesses."
iPhone traffic currently represents over 30 percent of
page views among top mobile sites, presenting an unparalleled opportunity for
brands to effectively engage with their users. Since Apple launched its 3G
iPhone July 12th, more than 800 applications have become available. Pinch
Media's analytics package, currently deployed in many App Store applications,
substantiates that iPhone applications are growing extremely rapidly, with the
most popular free applications having over 250,000 unique users in less than
two weeks. Individuals are extremely engaged with their applications - on
average, spending almost five minutes a session.
"The iPhone's App Store can already be considered a huge success and
we'r
advertising power," said Paran Johar, chief marketing officer of JumpTap.
"This partnership creates the highest quality iPhone application ad
network which will have a significant impact on the marketplace. Leveraging JumpTap's
global experience and sales team, brands will have the ability to deliver
relevant and highly targeted ads to the highest quality premium traffic
available."