Millennial Media, has integrated Bango's mobile analytics
into its Decktrade marketplace platform, providing its Decktrade users with
Bango's mobile analytics' service.
Bango Analytics will enable Decktrade users to accurately
track unique visitors responding to mobile ad campaigns, and provide the
precise measurement and insight needed to optimize campaigns and maximize
return on investment (ROI). Analytics include unique visitors, country of origin, network and
device.