The Mobile
updated its Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile
Content Services.
Modifications to the
Guidelines include the following key areas
use of wireless carrier SMTP gateways for
commercial traffic- handset delivery
clarifications around promotional content and
marketing to children
expansion of and clarification of guidelines for
Free To End User (FTEU)- standard and premium rate messaging
- mobile web and
interactive voice response (IVR).
The guidelines are effective immediately and are available for download.