Apisphere, a mobile location-awareness services provider
has partnered with interactive advertising network BuzzHub to create a location
based media delivery platform for mobile devices.
BuzzHub will be integrating
Apisphere's location-awareness intelligence with its electronic kiosk-based ad
serving technologies to create a platform that will deliver targeted
advertising to mobile devices.
Currently, BuzzHub subscribers can
access promotional offers and advertisements at kiosks set up in malls, movie
theatres and festivals. BuzzHub will be able to extend its relationships with
retailers and consumers beyond touch screens to target coupons, sale flyers, etc.to be automatically
sent to consumers' mobile devices based on their location.
The partnership will leverage
Apisphere's Geo-Enabled Mobility GEM platform which delivers mobile
content, including applications and messaging - triggered to launch when users
enter specified locations. Integrating Apisphere's mobile location-awareness
technologies with its interactive advertising network, BuzzHub will be changing
the way retailers reach their customers.
BuzzHub currently has kiosks positioned at six properties and continues
to increase its consumer reach.