Wireless and Mobile News, received the following email from the PR representative for Thumbplay:
I noticed a story posted on Wireless and Mobile News today regarding the class-action lawsuit filed against Thumbplay and wanted to offer you a comment from the company for any follow-up.
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"The lawsuit is utterly meritless. We have retained experienced, nationally-recognized counsel and intend to vigorously oppose these claims.
"As a leading member of the Mobile Marketing Association, Thumbplay strictly adheres to the Mobile Marketing Association's Consumer Best Practices Guidelines, (http://www.mmaglobal.com/bestpractices.pdf http://www.mmaglobal.com/bestpractices.pdf ), and we have been active in developing and leading best practices for mobile advertising.
"Thumbplay has been recognized as a model of best practices in the mobile commerce marketplace (m-commerce). In fact, on May 6, 2008, Florida's Assistant Attorney General, William Haselden, praised Thumbplay at the Federal Trade Commission's two-day Town Hall meeting titled Beyond Voice: Mapping the Mobile Marketplace, which explored the m-commerce marketplace and its implications for consumer protection policy. He specifically cited Thumbplay's ads for being compliant 'in every way.'"
END QUOTE
This is the only statement that will be made by the company on this matter and can be attributed to a company spokesperson if you are interested in running it.
Thanks so much.
All the best,
Ryan Wallace,
Kaplow for Thumbplay
