Virgin Mobile USA customers have direct online
access to some of the hottest mobile downloads including those of
PlayPhone, Inc.,which operates the largest network of
mobile content destinations in North America. PlayPhone announced today it
will power off-deck mobile entertainment content for the leading
no-contract wireless provider's more than five million customers. Some of
the unique content includes wallpapers and ringtones from partners such as
SONY BMG, Cartoon Network and Disney.
"Virgin Mobile USA has a customer base whose demographics are completely in
line with the entertainment content we provide," said Ron Czerny, founder
and chief executive officer at PlayPhone. "We are delighted that Virgin
Mobile USA can now offer their consumers even greater variety when it comes
to having fun on their phone."
"We are very focused on providing the best services and entertainment to
our customers," added Lauren King, product manager, off-portal content at
Virgin Mobile USA. "We believe that PlayPhone is a valuable off-deck
addition to deliver a diverse and engaging mobile experience."
PlayPhone offers expanded distribution for its top-tier content partners,
which, in North America, currently include SONY BMG, EMI Group, Cartoon
Network, SEGA, Bandai, Disney, Glu Mobile, Konami, Vivendi Universal, Sony
Pictures Entertainment, ABC Television, Platinum Studios and many more.
PlayPhone gives consumers access to a new and exclusive media catalog
spanning audio, video and gaming content from leading music labels and
artists, game publishers and media companies. In addition to operating its
consumer facing mobile destination at PlayPhone.com in both English and
Spanish, it also powers mobile content destinations for entertainment and
retail brands including Wal-Mart, ABC Television, Cartoon Network, Adult
Swim, Sega, Real Networks, iPlay and many more.