mobile third-party ad-serving solution through Third Screen Media, Platform-A's
mobile ad-serving platform and network. Along with the ability to access
multiple networks, the solution features an innovative new method for
publishers to manage, partition and allocate their advertising inventory across
multiple networks. Platform-A, http
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With its newly launched third-party ad-serving solution, Platform-A will
offer mobile publishers the opportunity to access multiple ad networks for
monetizing their advertising inventory, letting them fill more of their
available inventory and create additional revenue streams.
As a part of the offering, Platform-A is introducing a groundbreaking
"inventory partitioning" solution that lets publishers dictate
exactly how inventory is distributed across multiple networks. While
traditional third-party distribution systems use campaign-based tools to
allocate inventory, Platform-A's solution offers a myriad of highly targeted
options for defining inventory allocation. With inventory partitioning, mobile
publishers will access a highly intuitive user interface that allows a
single-view overview of their entire stock of inventory. Publishers can assign
specific percentages of their inventory to be allocated based on any
combination of ad network, subject area, location and more.
"Platform-A sees mobile as a key component of the digital advertising
landscape, and is aggressively focused on building its mobile advertising
business," said Lynda Clarizio, President of Platform-A. "Today's
launch makes it easier than ever for publishers to monetize their ad inventory.
By implementing inventory partitioning as a part of Third Screen Media's
third-party ad-serving solution, we're offering publishers a powerful new way
to manage, control and prioritize the distribution of inventory to their
advertising partners."
This sophisticated ad-serving solution complements Third Screen Media's
already robust set of mobile ad-serving capabilities. The Advertising.com Third
Screen Media Mobile Network is one of the largest mobile advertising networks,
with access to more than 800M impressions per month. Also available from Third
Screen Media is the Third Screen Media Mobile AdServing Platform, which gives
advertisers, publishers and mobile phone carriers a common view of mobile ad
inventory to increase the efficiency and time-to-market for the buying and
selling of mobile advertising in WAP, video, SMS/
and downloadable applications.