Best Buy has completed the nationwide rollout of Best Buy Mobile coverting 965
Best Buy Mobile with a large choice of mobile phones, plans and accessories. Customers
have responded positively to the new mobile phone experience, as stores
converted to Best Buy Mobile have seen a 10x year-over-year increase in
higher-end, multimedia phone purchases, such as the Samsung Instinct from
Sprint - offered exclusively at retail from Best Buy
Best Buy Mobile was created as a joint venture with leading
mobile retailer CarPhone Warehouse
Best Buy Mobile locations feature more than 90 different handsets from nine
carriers, and one of the widest assortments of accessories in retail. Employees
undergo at least 80 hours of intensive training, as well as continuing
education on mobile phone technology and trends. A part of customers' purchases
is the Best Buy Mobile unique Walk Out Working program. Walk Out Working
provides multimedia and smartphone set up and personalization - such as e-mail
and data transfer - ensuring that the technology will be ready to use
immediately.
In addition, the company has opened more than 15 stand-alone Best Buy Mobile
stores in shopping areas that currently do not have a Best Buy presence, such
as mall locations.