RNCOS has recently added a new Market Research Report titled, "Global
Mobile TV Forecast to 2010" to its report gallery.
The convergence of television and mobile phones has resulted in an ultimate
wireless application known as Mobile TV - a technology that promises to offer
high quality TV services over the cellular phones on the move. A number of
carriers and technology companies have been working on the roll out of Mobile
TV across the world. Some services have been launched, albeit in a limited area
and to only targeted audience as for broader adoption, operators need the right
combination of infrastructure, handsets, content, and supporting technologies.
Key Research Findings
- The global Mobile TV subscribers are anticipated to grow at a CAGR of more
than 60% during the period from 2007 to 2010.
- As part of bundled services (Triple-Pay), cellular Mobile TV subscribers will
continue to dominate the Mobile TV subscribers during the forecast period.
- The Western European region is anticipated to account for the majority of
Mobile TV service revenue by 2010 followed by Asia-Pacific and
America
- The rapidly growing 3G market and continually declining operators' ARPU from
conventional services have been propelling the growth of global Mobile TV
market.
- As Mobile TV promises to offer personalized and UGC television services over
the mobile phone, great opportunities have emerged for content providers to
exploit the traditional TV content over the mobile channel in innovative ways.
- With the mobile ad-spending anticipated to grow at more than 42% from 2008 to
2013, advertising could play a significant role in generating Mobile TV revenue
for carriers across the world.
as the Mobile TV remains in its infancy, the right combination of
technologies and investment are keys to delivering services at a price that
users will accept, says the new RNCOS research report.
The report provides information about the current and future scenario of the
Mobile TV market across the world. It studies the major and emerging Mobile TV
markets and various Mobile TV revenue models that could add to the further take
up of Mobile TV. It also discusses various emerging and ongoing trends in the
global Mobile TV market.
Research Methodology Used
Information Sources
Information has been sourced from various credible sources like books,
newspapers, trad
industry portals, government agencies, trade associations, monitoring industry
news and developments, and through access to over 3000 paid databases.