Nielsen Mobile estimates that 44.7% of mobile video users and 22.6% of
mobile internet users in the
are likely to follow the Olympics on their cell phone this summer, compared to
31.3% and 17.2% of mobile video and internet users in the
respectively. The highest interest is for event results followed by medal
counts, TV schedules for US users while
user interest tops with events results, followed by "read articles" and medal
counts.
Top 3 Olympic Categories (% Mobile Internet Users) - US &
1. Event Results (66.3%) 1. Event Results (73.5%)
2. Medal Counts (44.3%) 2. Read Articles (37.4%)
3. TV Schedule (43.7%) 3. Medal Counts (34.2%)
Top 3 Olympic Events (% Mobile Video Users) - US &
1. Gymnastics (61.7%) 1. Track and Field (89.9%)
2. Swimming/Diving (58.5%) 2. Boxing (59.1%)
3. Track and Field (54.4%) 3. Gymnastics (53.7%)
"It will be difficult to miss a second of the Olympics this
summer. With millions of mobile users expected to follow the Games on their
phone this summer, it's no surprise that companies like NBC have optimized
their mobile websites and developed compelling mobile content specifically for
consumers looking to get a quick Olympic fix," said Kanishka Agarwal, Vice
President of Mobile Media, Nielsen Mobile
"Mobile media will change the way many consumers engage with this
summer's Olympic Games. Consumers are especially looking forward to the
high-profile, short events such as Track and Field and Gymnastics on their
phone. Longer team sports, such as soccer and volleyball, are less conducive to
mobile viewing, but mobile users will still follow the scores closely on their
devices," added Agarwal.