Audi of America today announced the release "Audi A4
Challenge," a driving game that
utilizes the iPhone's accelerometer (motion sensor) to steer a digital version
of Audi's entirely new 2009 A4 through a series of progressively challenging
courses. They are also offering a special iPhone designed website.
Players maneuver the course and race against the clock to beat their own
personal best time. The application is now available free of charge on Apple's
iPhone Application Store.
Located in
Design Labs, Audi's interactive agency of record designed the game in just two
weeks.
To support the application and the launch of the A4, Audi has also created an A4 iPhone experience web site that allows users to experience and learn more about the entirely new Audi A4. Customers who visit truthinengineering.com/a4/iphone on their iPhone will find a unique interface and content on the A4, specialized videos, wallpapers, an exterior color customizer, a dealer locator and link to install the Audi A4 Challenge application