The Mobile Marketing Association (MMA) would like industry feedback regarding the Mobile Advertising Guidelines. The MMA's global guidelines are designed to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer's experience by creating a framework for brands and media companies to deliver mobile advertising in a positive and consistent way.
The opportunity for public comment will remain available until 5pm GMT on September 5, 2008, at which point the feedback will be reviewed and the document finalized, with the release of the updated guidelines planned for early October 2008. The current version of the guidelines can be downloaded from http://mmaglobal.com/modules/content/index.php?id=528 and comments can be entered on the Public Forum site http://mmaglobal.com/modules/newbb/viewforum.php?forum=77