Quattro Wireless' mobile ad network, is partnering with the New England
Patriots to create www.patriots.mobi . Launching for the 2008 season, the site will
have in-depth Patriots content, breaking news, podcasts, instant in-game
tracker plus NFL mobile, also powered by Quattro.
With the site and advertisements hosted on Quattro's platform, the
patriots.mobi site serves up in-depth content to satisfy the
appetite of a Patriots fans including podcasts, as well as weekly and
exclusively-mobile "Patriots Now" videos offering 1-2 minute clips of
the latest team news. The site features breaking news, team updates, rosters,
schedules, a
information and game reports.
Using Quattro’s Juicing technology and platform, the dynamic feed process incorporated into the site allows it to be updated with real-time game statistics and equips it to handle the expected high traffic volumes received on game days.
Quattro is also working to incorporate content from its powered NFL site to repurpose Gamecenter information, consisting of detailed live game stats, available soon