Ralph Lauren is making luxury shopping more mobile with the launch of http://m.ralphlauren.com/ and use of QR bar
codes. This new mobile website makes it
easier for mobile access because their website is almost all executed in Flash,
a software not available in many web phones even the iPhone.
Ralph Lauren is the first luxury retailer in the
to directly launch m-commerce while incorporating Quick Response (QR) codes in
advertisements.
By leveraging QR code technology, users can shop via their camera phones by scanning the QR code appearing
in print advertisements, store windows and mailers, which will link them
directly to a special Ralph Lauren website, where they can shop, watch tennis
videos and read company content.
"Our Company is experiencing growth on all fronts and this opens up a new
channel for us. We are thrilled to be pioneering m-commerce and QR codes in the
forward to embracing this new technology and breaking ground with innovative
ways of connecting with our consumers," said David Lauren, Senior Vice
President of Advertising,
Corporate Communications for Polo Ralph Lauren.
QR codes have become mainstream in
quickly spreading throughout
technology being increasingly adopted in the
As more new phones with preinstalled reader software are introduced to the
market, it is expected that QR codes will become prevalent in the years ahead.
Already mobile commerce in
exceeds traditional computer-based e-commerce and with this mobile technology,
Polo Ralph Lauren is helping lead
in this revolutionary direction.
The QR code, a two-dimensional symbol that holds a large volume of
information including URLs, when detected by the phone's reader software will
automatically connect the mobile user to a specified internet portal, simply by
holding the mobile device over the given symbol or
it. Mobile users without a camera or QR reader can visit m.ralphlauren.com via
their phone browser to access the m-commerce site and the tool for QR software
download. All Polo Ralph Lauren m-commerce transactions are secure and feature
Secure Sockets Layer (SSL) to ensure safe transfer of information. Standard
shipping on all m.ralphlauren.com purchases will be complimentary.
Right now, you can purchase anything from the Ralph Lauren US Open
collections and our RL Classics shop as well as our iconic Ricky Bag. In the coming months, products will be
available.