Sprint and National CineMedia, cinema advertising, have entered into an
exclusive, multi-year agreement to promote courtesy in movie theatres through a
series of public service announcements reminding moviegoers to silence their
cell phones and refrain from texting during feature films.
This is part of Sprints campaign for reaching movie fans, including The
Greatest Product-Placement Movie of All Time, a film that promised "no
plot, no romance, just phone," for the Samsung Instinct.
The spots will be seen on more than 14,300 screens in over 1,100
Entertainment Inc., Cinemark Holdings Inc.and Regal Entertainment Group movie theatres
- the three largest theatre operators in the
- beginning in October 2008.