The teenage market continues to play a leading role in shaping the
direction and future of the wireless industry, and CTIA -
The Wireless Association
is working in conjunction with Harris Interactive to learn more about
this vital consumer segment. CTIA and Harris Interactive are
collaborating on an in-depth study of more than 2,000 teenagers around
the nation, examining how today's teens feel
about wireless products and services, how they are using them today and
most importantly, how they would like to use them in the future.
Results of the research study will be presented in a keynote session on
Friday, September 12, at CTIA WIRELESS I.T. & Entertainment 2008
at Moscone West in San Francisco. A panel of teenagers will join
moderator Trip Hawkins, founder of Digital Chocolate and Electronic
Arts, in what promises to be an enlightening and compelling multi-media
keynote forum.
The research report, titled, Teenagers: A Generation Unplugged is
slated to cover topics, including:
-
What are today's hottest wireless
applications and features, and why? - Where is mobile gaming headed?
-
What is driving current social media trends and what's
coming next? -
A teen view of convergence - How are the
pieces playing together and why? -
Security and privacy - How will it impact
location based services, mobile ads, and profile based mobile services? -
The user interface - What will teenage
reengineering look like? -
Wireless devices and services in 2020 -
What is the teenage roadmap?
"Almost anyone with a teenager at home knows
how important wireless is in their lives, and we believe it will be
extremely interesting to learn how they use wireless, what it means to
them today, and what they want to do with it tomorrow,"
said Steve Largent, CTIA - The Wireless Association President and CEO. "We
are pleased to be working with Harris Interactive to provide such key
insight into what teens are thinking and would like to change about
wireless services and devices."
Harris Interactive is also hosting a breakout session and panel
discussion, for a more in-depth view of the study, immediately after the
keynote session. There will be a group of industry and research analysts
on hand to comprehensively examine the data and answer questions from
attendees. That session is scheduled for Friday, September 12, at 11:30
am to 1:00 pm in Room 2004, Moscone West.
Matthew Evans, SVP, Harris Interactive technology practice, added, "The
collaboration with CTIA is an invaluable component of our business and
client service strategy. It is a priority for Harris Interactive to make
investments on behalf of our clients and industry peers that proactively
navigate imminent and dynamic shifts in the wireless arena. CTIA offers
one of the richest environments in the industry for delivering
intelligence to our clients, partners, peers and CTIA members."