Visa and Chase announced a pilot that texts merchant offers
directly to mobile devices of Chase credit and debit cardholders in the
metropolitan area.
The offers - from merchant discounts to specials - are tailored to match the
personal interests selected by Chase cardholders and will be redeemable at the
point of sale or the web site of more than 50 participating merchants.
Partnering with Chase in this trial, Visa is delivering merchant offers to
mobile devices via short message service (SMS). Merchants participating in the pilot are
FAS, Inc (brands Soma Intimates and White House|Black Market), Circle K, Macy's,
Marriott, Old Navy, Papa John's Pizza and Robeks Juice.
Thanks to the Chase sponsorship of the Arizona Diamondbacks,
baseball fans will receive special game-day offers when attending Major League
Baseball games at Chase Field in
In this trial, select Chase Visa cardholders will be invited to participate in
the program by mail, email, Chase ATM and the Chase.com website. Customers who
aren't directly invited may still participate in the program by responding to
marketing at Chase Field. In keeping with the mobile focus of the pilot,
participants may enroll in the program online or through the SMS technology
itself.
Chase and Visa will review the program in the fourth quarter to evaluate the
impact of mobile offers on stakeholder interest, cardholder engagement, and
card usage.