100 Million iPhone iPod Touch Apps Downloaded

Apple announced that iPhone
and iPod touch users have downloaded more than 100 million
applications from its groundbreaking new App Store since its launch on
July 11, 2008. More than 3,000 applications are currently available on
the App Store, with over 90 percent priced at less than $10 and more
than 600 offered for free. Applications can take advantage of iPhone's
large display, innovative Multi-Touch user interface, fast
hardware-accelerated 3D graphics, built-in accelerometer and
location-based technology to create mobile applications unlike any seen
before.

"iPhone's unique capabilities, easy SDK and the ability to reach an
audience of millions via the App Store made this an easy development
choice for us," said John Pollard, Jott CEO. "To date, we've had
hundreds of thousands of downloads of Jott for iPhone, which has been a
major win for our company."

"Because I already had a full-time job I used the iPhone SDK to
create Trisim in my spare time and in my wildest dreams I never
expected this kind of result," said Steve Demeter, founder of
Demiforce. "Selling over 27,000 downloads in the first three weeks
means I now have a significant new income stream and some exciting
career choices that I didn't have a couple of months ago."

"As an 18 year old iPhone Developer Program member I won an Apple
WWDC student scholarship and used the opportunity to complete my app
over the summer," said Bryan Henry, developer of Equivalence. "It was a
lot of fun to pull it together and certainly the most lucrative summer
job I've ever had as I made over $8,000 in my first month of App Store
sales."

"Our new account registrations on the App Store are 300 percent
better than all our other registration avenues combined," said Chris
MacAskill, SmugMug's co-founder. "We've been able to do things with our
iPhone app that we just couldn't have dreamed of doing on any other
mobile platform, so these are revolutionary times for us and for iPhone
and iPod touch users."

The App Store on iPhone works over cellular networks and Wi-Fi, so
users can wirelessly download applications directly onto their iPhone
or iPod touch and start using them immediately. Applications are free
or charged to the user's iTunes account and the App Store notifies the
user when updates are available for their apps. The App Store is also
available on iTunes (www.itunes.com) for Mac or PC, which syncs applications to the iPhone or iPod touch using a USB cable.

Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation
with its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes
online store, and has entered the mobile phone market with its
revolutionary iPhone.