Ad Infuse, announced that GoTV
Networks, selected
Ad Infuse as its mobile advertising network. Through this partnership,
GoTV's
multi-platform mobile network will be ad-enabled and will offer
cross-carrier, cross-platform mobile video advertising options, giving
advertisers unique access to GoTV's extensive viewing audience. Ad Infuse's
ad network will serve optimized multimedia advertisements that seamlessly
integrate with GoTV's premium mobile video content, including its
cutting-edge music offerings, to create an engaging, high-quality user
experience. GoTV is the leader in mobile music programming with the most music channels
in the U.S. mobile marketplace, ranking in the top 10 of all music channels
available from U.S. carriers. Ad Infuse's adInMotion platform will be
utilized to dynamically insert mobile pre- and post-roll video
advertisements in real-time into active video sessions. By serving all
video advertisements through the adInMotion platform, GoTV will be able to
provide personalized advertisements seamlessly to its viewers, while
providing its signature multi-platform content and programming. Ad Infuse
plans to service more than 10 million users per month through GoTV's
inventory, making Ad Infuse one of the largest mobile video ad networks in
the industry.
GoTV's distribution breadth and enabling technologies enable syndication of
original and branded partner content to its mobile and broadband audiences.
The company's distribution footprint includes direct relationships with
U.S. carriers, which accounts for 90 percent of the 256 million subscribers
in the U.S. across most mobile devices (Source: Q1 2008 CTIA and Industry
Analysts), including Alltel, AT&T, Sprint (including Boost and Nextel),
Verizon Wireless and Virgin Mobile. GoTV Productions, the company's
wholly-owned production studio, develops more than 200 shows segments per
month, and partners with leading advertising and brand partners to create
critically-acclaimed original programming for broadband and mobile
platforms through a family of music and news channels, interviews and
exclusive
behind-the-scenes footage.
"As consumption of mobile video continues to gain momentum, the user
experience is paramount to its wide adoption in the marketplace," said
Thomas N. Ellsworth, CEO of GoTV Networks. "Our partnership with Ad Infuse
is the perfect fusion of premium video content and high-quality, relevant
brand advertising that creates a seamless user experience for our viewing
audience. Coupled with the development of our iPhone music applications,
GoTV is continuing its leadership in the mobile market."
"Consumer demand for mobile content is high, and we are seeing this same
demand from advertisers looking to reach consumers in innovative ways,
utilizing all that the mobile web and devices have to offer," said Brian
Cowley, president and CEO of Ad Infuse. "By working with Ad Infuse, GoTV
will fully leverage the power of GoTV's mobile video experience to engage
consumers, and create unique opportunities for advertisers to reach across
GoTV's broad network and premium mobile content."