AT&T announced that the company will deliver exclusive content from “Brass Knuckles” via the three screens — on AT&T blue room (http://www.attblueroom.com), on AT&T U-verse(SM) TV and on wireless devices from AT&T.
Content will include downloadable ringtones, a live webcast and on-demand content for the TV and wireless device.
Specifically:
Beginning Sept. 3, AT&T’s wireless customers will get a sneak peak of “Brass Knuckles” via exclusive downloadable ringtones of the full album.
AT&T’s wireless customers will also have mobile access to four full-track downloads via Napster Mobile(R) and Napster To Go(R), including: “Party People” (featuring Fergie), “Body on Me” (featuring Akon and Ashanti), “Stepped on My J’z” (featuring JD) and “Warrior.”
— On Sept. 17, the blue room will webcast an exclusive Nelly concert, live from Burbank, Calif. The one-hour event will feature performances of select songs from “Brass Knuckles” and will be free to visitors of http://www.attblueroom.com.
— Select performances and interview content will be archived on blueroom and made available via AT&T U-verse TV Video on Demand and through Cellular Video(1) on wireless devices from AT&T in the weeks following the webcast