Cellpoint Mobile added
new features available through mPoint, mobile payment
system aimed at enterprises who wish to launch a full spectrum of
mobile payment services.
Cellpoint Mobile's mPoint system contains a range of mobile payment options, all integrated into the overall structure of the Mobile Enterprise Framework (MEF),
the company's architectural framework that enables
enterprises to mobilize existing backend systems, including legacy
business applications. The MEF enables mPoint to interact with
financial, billing and credit card clearing systems.
Among the new mPoint payment system features are one-click stored
credit card transactions and automatic transaction analysis and
settlement system -- a tool for use with micro payment services based
on what is known as Premium SMS. It can also handle payments using
credit based, coupon based and loyalty point-based transactions. In
addition, the mPoint system is aggregator and carrier agnostic for use
by anyone regardless of their service provider.
One-Click Mobile Phone Pay
Just as convenient as the 'one-click checkout' feature offered by some
e-retailers, Cellpoint Mobile's one-click mobile phone pay allows
companies to use stored credit card details for a speedy mobile payment
transaction. Built into the mPoint system, the application empowers
companies to transform the customer's mobile phone into a secure sales
register. Customers who sign up for this service are simply asked to
text a keyword to a short code, then enter their password to confirm
the purchase and process the sale. The process saves time for both the
merchant and the buyer as it eliminates the hassle of punching in or
speaking the credit card number or swiping a card, presenting an ID and
signing a receipt.
Premium SMS Analysis Tool
The system's new analysis tool is a built-in automated reporting and
settlement application that allows companies to utilize mobile payment,
such as premium SMS, as a fully integrated payment method. It also
includes premium SMS auditing and consolidation capabilities. This
means the mPoint system can provide detailed transaction information in
standard formats, enabling existing financial systems to manage these
payments as they would handle non-mobile payment methods (i.e.,
internet, direct deposit) are handled. Even more significant is that
premium SMS transactions -- previously seen as a basic payment method
used solely for digital content and by charities -- can now be
considered a real payment method for sales of physical goods.
These payment transactions rely on an underlying architectural
design and logic that is equipped to handle emerging mobile
technologies, including NFC. This flexible and robust structure,
provided by a combination of the MEF and mPoint, enables companies to
extend payment systems into the mobile environment today.
For more information on mPoint system, please visit www.cellpointmobile.com.