Myxer, ad-supported mobile content provider launched “Red Carpet,” an online and mobile marketing program designed to give entertainment studios, musicians and marketing agencies the ability to add high impact advertising opportunities to product launches. The first fully integrated web-to-mobile program was unveiled today with The CW Network to launch their highly anticipated new TV series, “90210” (a contemporary spin-off of the ’90s hit show “Beverly Hills, 90210”).
CW lovers can access the CW mobile website @ http://wap.cwtv.com/.
For The CW’s “90210” series launch, Myxer worked with OMD — Los Angeles to create an integrated campaign that starts online with a complete brand takeover of Myxer’s homepage — giving the CW a “virtual billboard” to promote their show to Myxer’s vast audience — as well as display advertising and top feature status. The campaign is taken mobile via SMS text ads, WAP banner ads and mobile content including free ringtones and wallpapers. Starting today, visitors can check out http://www.myxer.com to see the current promotion with The CW.
To receive a free sample of the 90210 mobile content, text CW90210 to 69937 (MYXER) and visit http://www.myxer.com for program details.