Flurry is launching Flurry Analytics, the first free, cross-platform service to provide developers with detailed analytics about how, when, where and by whom their mobile applications are being used.
The mobile app market was relatively under the radar until the launch of the iPhone and App Store, with the App Store seeing 60 million downloads in its first 30 days. As the App Store and Android Market pave the way for the cell phone to transition to a true mobile computing device, delivering quality apps will be essential to widespread consumer adoption.
What’s unique about Flurry Analytics is that it provides free analysis of applications for the iPhone and Android as well as all phones running on Java ME (J2ME). While iPhone and Android are the likely drivers of mobile app adoption in the short-term—and Flurry’s analytics put it in the unique position to see past the download numbers to how successful mobile apps really are on each platform—the trickle-down effect is what will launch mobile apps onto smart phones with higher market penetration. J2ME fuels more than 1,200 different handsets worldwide, so the platform represents a significant opportunity for developers to significantly increase the reach of their applications to more users.
As leading app developers, Flurry is in the unique position of understanding exactly what developers need - Flurry Analytics was born out of Flurry’s desire to fill the analytics void it experienced when sending its own Flurrymail and Flurryfeed applications into the mobile abyss. With Flurry Analytics, Flurry was able to improve its apps for its more than 3 million users, and is now making that analytics service available to third-party developers.